ABOUT ORENDA

Orenda International is a company on the cutting edge of biotechnology and an emerging leader in the billion dollar industries of AntiAging, Immune Science, and Weight Management. Orenda has powerful products that are specially formulated and created exclusively by Orenda with some of the world?s foremost experts in these areas. 76 million baby-boomers approaching their 60s want these products and they want them NOW, perfectly positioning Orenda to corral a substantial share of the burgeoning AntiAging markets.

THE CHALLENGE

Launched in March of 2002 by three men with strong backgrounds in business. Bob Hall, George Hall and Ray Grimm spent years analyzing and devising a business plan, modifying sales approaches, and honing their visions and value sets. It paid off. The company is currently experiencing a 30% compound growth rate each month.

However, these successes can present intimidating challenges; challenges that require a high degree of confidence in the MLM software and its support staff to truly be as successful as possible. Subsequently, when it came time to select a technology partner to implement, automate and manage functions such as inventory management, commission planning, order entry and other such features, Orenda turned to InfoTrax Systems.

THE SOLUTION

"We knew we weren't going to hire a technical staff to manage our systems internally in the early start-up phase. A hosted model was absolutely essential," said Bob Hall, co-founder of Orenda International. "InfoTrax understood our needs and put together a plan whereby they hosted the software, minimizing our costs and at the same time made sure that we got everything we needed."

The Orenda philosophy, which according to Hall is strictly adhered to, is to measure decisions against the impact they will have on the field organization, while at the same time considering everyone involved in the business. This circle is comprised of customers, distributors, employees, vendor partners, and owners. Stated Hall. "If we run the business with everyone's interests in mind, we believe we will build a stronger, more lasting company."

InfoTrax's understanding of the network marketing industry is a large factor in Orenda's decision to go with them. According to Hall, "InfoTrax 'gets it.' They understand the industry and they understand what it takes to succeed in the network marketing space. It really is the 'get it' factor that provided us with the confidence to move ahead with InfoTrax; a decision that we've been very satisfied with."

Hall has 20 years of experience working with both good and bad service bureaus. So when looking at other MLM software providers, he was able to realize that their solutions were not quite as mature or as stable as InfoTrax?s offering. "InfoTrax?s structure makes sense," commented Hall. "The InfoTrax database structure and architecture were designed for network marketing companies and the heavy database load that these companies can place on a system. InfoTrax provides smoother operation, improved speed, and greater scalability than what is available with an RDBMS (Relational Database Management System). From the time we formed the company, to the time we were shipping products was less than 100 days. That is a challenging time frame, but InfoTrax was a big part of that success."

"We are a demanding group. In responding to our marketplace, we frequently operate under challenging, compressed timeframes. I'm just glad both InfoTrax MLM software and their industry expertise are part of our solution."